This live brief was set by the company Greenall’s gin. The brand wanted to promote to a younger audience without loosing the authenticity of the brand reinforcing the ‘Great British Moments’ brand ethos. I came up with the idea of creating a gin party kit including everything the host would need to throw a successful party. I also thought this bode well with promoting to a younger audience as younger people don’t have as much of a disposable income to go out to bars all the time.
The kit includes:
- Greenall’s Gin
- Card pack and game
- Gin Pong
- Selfie props
- Hangover kit – Including: paracetamol, pro plus, lip balm, water, chewing gum, and a little tipple (Hair of the dog)
I think this kit would be really successful in a real life environment and I am really pleased with how the outcome of the project.