The research beauty zine focuses mainly on the contents individuals have inside their make up bags, alongside this information, women’s feelings in regards to why they wear makeup is also included. The zine also includes celebrity quotes as these people are very influential in this industry. Pattern designs are also included to keep the viewer engaged, these were made using different contents of makeup bags. One of the main attributes to the zine is the use of a mirror and mirrored card as the cover whilst being bound with makeup applicators. This gives a quirky look to the zine, setting it out from the rest. The mirror featured on the front allows the reader to question their own motives as to why they wear makeup and how they compare to others.